Conversion rate is what matters the most to an affiliate marketer than the number of people visiting his website. Conversion rate can be defined as the ration of customers who visit the website and those who buy the product. Conversion rate is the most influential term in the affiliate marketing business. It decides the success or failure of an affiliate marketer. Thus for a successful affiliate marketing business, getting your site optimized for conversion is very important.

Conversion optimization includes maintaining site metrics, i.e. the information about the number of visitors, their actions/clicks on the website, the time they spent in the website, number of people who have performed the desired action.

The sole purpose of site metrics is the data obtained helps you devise a strategic plan to increase your conversion rate, it helps you identify the places where you can find potential customers online and helps you devise a successful marketing strategy that boosts your conversion rate. Thus conversion marketing is the most influential factor in the affiliate business; SEO is not same as conversion optimization. SEO get people to your website and conversion optimization turns those people to your customers.